Marketing Director
Organization: Montgomery County Pride Family (Live In Your Truth and MoCo Pride Center, Inc.)
Location: Montgomery County, MD (Hybrid)
Position Type: Full-Time
Salary: $72,000 Annually
Benefits: Full employee-paid healthcare, 6% matching 401(k), five weeks of vacation, and sick leave — benefits begin after a 3-month probation period
Start Date: Immediate
About Us
The Montgomery County Pride Family is a coalition of transformative organizations dedicated to advancing justice, equity, visibility, and joy for LGBTQIA+, BIPOC, and other underserved communities. Our work spans advocacy, direct services, education, and award-winning media production through entities such as Live In Your Truth, MoCo Pride Center, MoCo Pride Prom, Drag Story Hour DMV, Trans Maryland, Maryland Trans Unity, and the Coalition for Inclusive Schools & Communities.
We are committed to telling bold stories, building affirming spaces, and shifting power to the people most impacted by oppression. We uplift joy and love as resistance—and believe in the power of inclusive, community-driven communications that respond in real time to the needs of our communities.
Position Overview
The Montgomery County Pride Family is seeking a creative, strategic, and equity-minded Marketing Director to oversee and execute all facets of marketing, communications, and public engagement for our network of programs and initiatives.
This full-time leadership position is responsible for shaping our public narrative, promoting our events and services, growing our reach across digital and traditional platforms, and ensuring our brand reflects the radical love and vision at the heart of our work. The Marketing Director will lead a growing team of communicators and collaborate across departments to amplify our impact.
They will also be expected to proactively monitor the shifting cultural, legislative, and social landscape—ensuring rapid-response communication, timely messaging, and community-aligned storytelling in moments of urgency or crisis.
Key Responsibilities
Strategic Marketing & Brand Leadership
Develop and implement a comprehensive marketing and branding strategy for the Pride Family and its partner organizations
Align internal and external communications with our vision, values, and strategic goals
Establish and maintain brand guidelines, ensuring cohesion across programs and platforms
Content & Campaign Development
Oversee the creation of compelling and inclusive content, including social media, email campaigns, blogs, press releases, print materials, and digital assets
Design and execute marketing campaigns that elevate our programs, advocacy work, media productions, and fundraising efforts
Collaborate with creative contractors (writers, designers, videographers) to deliver high-quality and on-brand content
Public Relations, Real-Time Response & Crisis Communications
Monitor news cycles, legislation, social trends, and crises affecting LGBTQIA+, BIPOC, and marginalized communities
Draft and distribute urgent public statements, social media responses, and calls to action that reflect the values and voice of the organization
Serve as a primary media contact, building and maintaining relationships with journalists and outlets
Collaborate with executive leadership on messaging and public positioning during high-stakes moments
Event & Program Promotion
Lead the promotion of events, programs, workshops, and campaigns across all channels
Partner with internal teams to ensure visibility and turnout for both grassroots and large-scale initiatives
Support on-site media coordination and live posting during major events
Team Supervision & Internal Collaboration
Supervise communications and marketing staff, interns, and contractors
Coordinate messaging across departments and partner organizations
Provide marketing consultation to program managers and affiliated leaders
Assist in onboarding and training staff on brand voice and communications best practices
Equity, Accessibility & Community Focus
Create communications that are affirming, inclusive, and accessible to LGBTQIA+, BIPOC, disabled, unhoused, youth, immigrant, and other underserved populations
Implement best practices in multilingual access, visual accessibility, and trauma-informed communications
Reflect cultural awareness and community care in all messaging
Qualifications
Minimum of 5 years of experience in marketing, communications, or related fields
Exceptional writing, editing, and verbal communication skills
Proven ability to manage communications in time-sensitive and high-pressure situations
Strong command of social media, email marketing platforms, and analytics tools
Experience leading public awareness campaigns, supervising teams, and collaborating across departments
Deep familiarity with LGBTQIA+, racial justice, and intersectional community issues
Working knowledge of Canva, Adobe Creative Suite, Mailchimp, and website CMS platforms
Experience with video content, event promotion, and branding is a plus
We Are an Equal Opportunity Employer
The Montgomery County Pride Family celebrates diversity and is committed to creating an inclusive environment for all employees. We strongly encourage applications from LGBTQIA+ individuals, people of color, disabled people, those with lived experience of homelessness, immigrants, and members of all historically excluded communities.
To Apply
Please submit the following to employment@mocopridecenter.org with the subject line “Marketing Director Application – [Your Name]”:
A cover letter detailing your experience and why you’re passionate about this role
Your resume
A portfolio or 2–3 samples of your work (optional but encouraged)
Three references (professional or character)
Applications will be reviewed on a rolling basis until the position is filled.